Welcome to the debut issue of 10x Marketing’s newsletter: Web Visibility. Our goal is to provide you with valuable information each month to help promote your business online.

What is the purpose of this newsletter?
We intend to use this newsletter as a means of communicating with all of our clients, partners, and others who are interested in increasing revenue via the Internet. We want to make it possible for you to keep abreast of what’s going on with the Internet Marketing industry and the tools and services available that help you take advantage of it.

What can you look forward to?
Our clients keep us in business so each month we will spotlight a different client and let you know what Internet marketing techniques they’re using and the results they’ve achieved. We’d also like you to know what’s going on with us—enhancements we’re making to our current process, new services available to help your company grow, speaking engagements, conferences, awards, etc.

Each newsletter will include a feature article on Internet marketing topics that are important to your business. And whenever we discover a new resource available on the Internet that could be useful to you and your business (which we do quite frequently), we’ll share it with you.

What do you want to know?
Since this is our first issue, we’d love to know the types of information you’re interested in reading and hearing about from us. Please send us your thoughts, questions, or comments so we can make this newsletter better meet the needs of your company. Just click here to send us a quick email.

Thanks for reading!

Curt Porritt
President
10x Marketing

A big myth surrounding search engine marketing is that a company that does not sell its products or services online cannot benefit from search engine optimization. That couldn't be more incorrect. The truth is that any business can benefit from increased Internet exposure.

Beyond Tracking
One of the benefits of Internet marketing over other, more traditional marketing techniques is that it is extremely trackable. Programs like SiteCatalyst allow us to track every move of our website's visitors—that is, every move they make online.

Once they leave the Web, however, we lose track of what they are doing. It is difficult to tell whether the people who leave your website do so because they don't want what you have or because they're out the door, on their way to your nearest store location or calling the phone number on your site for more information.

Our natural inclination is often to be pessimistic, assuming that everybody who leaves your site has no intention of ever purchasing your products or services, but there is reason to believe otherwise. In fact, there may be more people who do intend to buy, but offline, than we know.

Trends of Search Engine Users
In a study of search engine usage in North America, 425 search engine users were tracked through their online search process in response to several given scenarios.

In October 2004, The Dieringer Research Group reported that “online product research conducted by consumers the past year was responsible for driving $180.7 billion in offline spending, compared to $106.5 billion in direct online consumer spending.”

What’s the point? Many people use search engines as a research tool, but still prefer to make their purchases offline or talk to someone in person before making a purchase. (Search Engine Usage in North America. Enquiro Search Solutions, April 2004)

People Are Buying
The important part is that people are buying and that they find out what and where to buy by going to the Internet. With search engine marketing costing only about $.45 per lead—which is much less than other direct marketing methods (see inset graph)—you couldn’t ask for a better lead generating technique.