Top Ten Search Engine Ranking
If you have a commercial website and are interested in increasing your online business, then the most recommendable e-business strategy is to gain a top ten search engine ranking for your website. Gaining a top ten search engine ranking is like a professional football team winning the Super Bowl! A top ten search engine ranking is a big deal, especially if you have a top ten search engine ranking for more than one keyword or keyword phrase.
Why are Keywords Important?
Keywords are the vital connection between businesses and customers. Let’s imagine for instance that John Doe is looking for a flower arrangement. He doesn’t know where to go to get one, but all of the flower professionals and flower marketers are aware that John Doe’s money is up for grabs. So the business professionals and marketers go to work, sending out flyers about flowers, creating commercials about flowers, playing ads on the radio about flowers, etc. all in an effort to get John Doe and hopefully several others to buy their flowers. These professionals spend endless hours, and endless amounts of revenue trying to convince every one in the community that every one needs flowers! Well, the reality is that only some customers want flowers--the qualified customers.
A Better Solution for You and John Doe
Wouldn’t it be great if you could put your website on the Internet where qualified customers would see it when they typed in a keyword like [flowers] or [flower arrangements] or [flowers for the holidays] etc.? Your company can do just that with search engine optimization. It costs very little, but generates large amounts of revenue for your company. Don’t work hard to find customers; work with the Internet. Gaining a top ten search engine ranking is a better solution for you and for your customers.
Search Engine Optimization
Search Engine Optimization is the process that will get your website ready for qualified customers. Why a top ten search engine ranking? E-commerce statistics and Internet facts show that websites which appear on the first page (the first ten results) of any given list of search engine results will receive 50-70% of e-commerce business. Search Engine Optimization can be divided into two categories: Natural Search Results and Pay-Per-Click Management. Both of these categories are designed to get your website a top ten search engine ranking. The natural search results are the results which appear on the left side of a search engine’s search results (see image below). Your website can be listed among the top ten natural search results if your website has the characteristics that search engine robots looks for, such as back links, keyword/text ratio, specific Web design features, etc.
Pay-Per-Click Management
The Pay-Per-Click results are the results located on the right side of a search engine’s search results (see image above). Pay-Per-Click positions are determined by the highest bidder. In general, a keyword assessment and a customized solution planning session are recommended before beginning a Pay-Per-Click campaign. This assures you and your co-workers that your company will achieve the highest ROI for each Pay-Per-Click position that your company decides to purchase. A top ten search engine ranking makes marketing easier for you and buying easier for customers.
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