KeywordsYou have probably heard of Internet marketing; maybe you’ve also heard about search engine optimization. If you have, you have probably come across the term 'keywords' or 'keyword phrases.' Did you wonder what keywords are or why they would matter to you and to your business? If so, you will find a quick definition written below.
What are Keywords?
Keywords or keyword phrases are terms which are entered into a search engine text box (see graphic below) and used to query a search engine in order to locate a service, a product, or additional information online. For instance, if I was looking for a restaurant that serves Indian food, I would type the phrase [restaurants Indian food] or simply [Indian food] into a search engine text box. Then, I would have the chance to select the Indian restaurant of my choice from a large list of search engine results.
Why Do Keywords Matter?
The great thing about keywords is that keywords connect customers and businesses to each other more effectively than ads, flyers, or commercials can. Keywords are the foundation of online publicity. Why online publicity? With online publicity, customers can look for exactly what they want (via search engines) and businesses don’t have to worry about expensive advertisements that result in low ROI rates. With online publicity, businesses can optimize their websites and then sit back as qualified customers find the website and purchase the products which are offered there. With Internet marketing, Web traffic increases and everybody—both customers and businesses—are happy. Search Engine Optimization
To optimize a website, businesses have to make sure that their website is located on or near the first page of search engine results. Internet facts and e-commerce statistics show that those websites located within the top ten results on any list of search results actually receive 50-70% of online profits for that specific keyword query. This means that if your website is not ‘search engine friendly’ then you are probably losing money that customers are actively trying to spend on your company’s product. Search engine optimization can help your website find a place within the top ten results of search listings—not only for one keyword, but for hundreds.
How do Keywords Fit in with Search Engine Optimization?Many Internet companies offer assessments and customized solution planning sessions, which include an evaluation of which keywords will most likely be used by consumers in order to find a specific product. Let’s imagine for instance that your sister owns a costume store. She decides that the keyword phrases people would most likely use to access her products would be words and phrases such as [Halloween], [costumes], [dragon costume], [party ideas], [crazy costumes], [scary costumes], etc. There are thousands of potential phrases, but with the help of an Internet marketing company (10x Marketing is a good example), all your sister has to do is think of several hundred keyword phrases that represent her company; then, she can let her Internet marketing company do the rest.
The Keyword Process
Let’s imagine for a moment that your sister selects 10x Marketing as her marketing representative. (10x Marketing has access to specific keyword and Web analytics tools which will be used in this analogy). 10x Marketing has tools, which will expand hundreds of keyword phrases until there are literally thousands of keyword choices which might be used to access your sister’s costume website. After the keywords have been expanded, 10x Marketing will give your sister an assessment and a customized solution planning session, and together they will decide on a plan of action. This plan will consist of a balance between natural search results marketing and Pay-Per-Click Management services. Both of these procedures are designed to get your website to the top of the search engine results and keep it there.
Additional Internet Marketing Strategies
Additional Internet marketing services include:
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