Managed Search Engine Marketing
Like most marketing services, search engine marketing is most effective when managed correctly. 10x Marketing specializes in both the process of managed search engine marketing and the advanced technology that develops it.
What is Search Engine Marketing and How Can I Manage It?
Search Engine Marketing can be divided into two basic services. The first is Natural Search Results Optimization and the second is Pay-Per-Click Management (see graphic below).
Both of these services are designed to place your website within the top ten positions on a search engine’s results list. 10x Marketing’s managed search engine marketing process is designed to recommend one or both of the above mentioned services. Every managed search engine marketing campaign begins with keywords. 10x Marketing’s Internet marketing consultants will assist you in choosing 100-300 keywords which will represent your business, and will in addition perform the following services:
- Expand your list of hundreds of keywords into a list of thousands of keywords. This is done by using 10x expansion tools.
- Arrange your business keywords by volume (number of searchers), and difficulty (amount of competition) among other traits.
- Separate keywords into two groups, the first of which is most appropriate for natural search optimization and the second of which is more appropriate for PPC Management.
- Provide a solution planning session, and recommend additional Internet Marketing services.
- Provide you with weekly reports, and continual consultation.
- Create PPC ads for your PPC keywords and keep track of PPC prices so that your PPC campaign always maintains the highest ROI rate possible.
- Consult with you regarding your website’s conversion rate.
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