Customer Tracking Customer tracking techniques not only allow you to view customer trends and tendencies as visitors view your website, but also allow you to estimate what your customers are looking for. What turns customers on? What turns them off, etc.? Customer tracking generally starts with the Web analytics processes, which include tracking-tools that analyze customer usage trends, and give you the knowledge you need to convert your website visitors into buyers.
SiteCatalyst
Omniture’s SiteCatalyst product is a website analytics tool which is designed for small and medium-sized businesses. SiteCatalyst is cost effective and requires no hardware or software. You can use SiteCatalyst in order to perform the following: - Track activities on your website/customer tracking.
- Analyze visitor activities.
- Spot usage trends via customer tracking.
- View graphs which detail information over time.
- Perform e-commerce analysis.
- Accomplish customer analysis.
- Access over 150,000 related reports.
- Receive customized reports which are regularly e-mailed to you.
What Next?
Once you have the information that SiteCatalyst’s customer tracking services can provide, you will have a good idea of your website’s strengths and weaknesses. However, what is the next step after customer tracking? How can you make sure that your website improves in the ways that it is supposed to?
Revamping Your Website
You will probably be interested to know that e-commerce statistics and Internet facts show that a small investment in Internet marketing services usually pays off in large ROI percentages. 10x Marketing’s Search Engine Optimization services and other Internet marketing services will change the way your website is ranked on search engines searches, the kind of customers that your website attracts, and your overall priorities regarding your business’s marketing strategies.
Search Engine Marketing
Search Engine Marketing can be divided into two separate services: 1) Natural Search Results or Free Traffic and 2) Pay-Per-Click Management.
Natural Search Results
Natural Search Results are the search results that appear on the left hand side of Google, Yahoo, or other search engine result lists.  Statistics show that those websites listed on the first page of a given set of search results receive 50-70% of qualified customer business. That’s a lot of money! Search engines determine the position of these websites by the characteristics that the website contains. These characteristics include, among other factors, the amount of backward links that a website contains, the rank of those backward links, affiliate programs related to a website, website design techniques, and the quality of the content writing. 10x Marketing changes the characteristics of your website which, in turn, affects your position on search engine results.
Pay-Per-Click Management
Pay-Per-Click Results appear on the right side of any given search engine’s list of results. (See diagram above.) These positions are paid positions. These positions can be lucrative investments over time but require a careful evaluation of your business’s keywords and a study of which of those keywords will provide the highest ROI for your company. 10x Marketing specializes in Pay-Per-Click management.
Link Recruitment
Link recruitment is one of the main criteria used when determining the rank of a website. Generally link recruitment is the process of finding and keeping back links which will be valuable to your own website. Link recruitment will make your customer tracking efforts really pay off!
Website Design and Development
Once your website begins to receive more visitors (via customer tracking techniques) you should then begin to consider the conversion rate of your website. Your conversion rate is the percentage of visitors which buy a product via your website. With website design and development and great content writing, your conversion rate has the potential to increase dramatically. By using the above mentioned services you can really make your customer tracking efforts pay off.
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