Search Engine Statistics After reviewing these search engine statistics you will start to understand why it is important not only to be listed in the search engines but also to be ranked near the top for your selected keywords. 
- Using search engines is the second most popular Internet activity next to email (Source: NFO/Research).
- 88% of all Internet users use search engines (Source: NFO/Research).
- Virtually all affluent adult shoppers (HHI $100K+) use the Web to make or research their purchases. For automobile, computer and travel purchases, Internet use is over 90 percent of those surveyed (Source: Nielsen/NetRatings).
- 37% of online shoppers used Google to search for online retailers. Search was used by 25 percent of consumers searching the Web for holiday purchases (Source: Nielsen/NetRatings).
"For now, Google is the leader in paid search, a market expected to grow from $2 billion last year to $4.8 billion in 2005."
Deutsche Bank Securities
BusinessWeek
May 2004 |
- Google’s servers process more that 3,000 searches every second of the day (Source: BusinessWeek, May 2004).
"Online shopping population to double in the next 5 years."
Tim Nielsen Net Ratings
October 15, 2002 |
- After email and instant messaging, using search engines is the second most popular activity among Internet users worldwide (Source: , September, 2004).
Want to know more about these search engine statistics and how they relate to your business or industry? Contact us to see if search engine marketing is right for your company. There’s no better time to start generating more revenue from the Internet. Click here to learn about search engine and other Internet advertising statistics.
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