Internet Advertising Statistics Internet advertising has had a profound influence on all advertising techniques. According to Nielson / NetRatings, most executive decisions and virtually all affluent adult shoppers use the Web to make or research their purchases. Internet advertising has proven to be more cost effective, more easily and accurately measured, and productive than any traditional advertising technique. Look over these Internet advertising statistics, then contact 10x Marketing to see how Internet advertising can help your company grow.
"The search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations. Our initial estimate of $7 billion by 2007 is most likely to be too conservative and we believe that we are still at the early stages of an expanding and large market."
Deutsche Safa Rashtchy
U.S. Bancorp Piper Jaffray's Senior Research Analyst
October, 2003 |
"Paid search placement…has proved itself one of the more successful online advertising models, capitalizing on the alignment of consumer need and advertiser interest."
Jupiter Media Metrix
Paid Search Engine Placement
July 2001
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"For now, Google is the leader in paid search, a market expected to grow from $2 billion last year to $4.8 billion in 2005."
Deutsche Bank Securities
BusinessWeek
May 2004 |
"Almost 80% of searchers skip over sponsored listings initially or entirely; only 21% will click to a second page of listings if they can’t find what they want on the first."
Enquiro Group |
"Search engines are the entry point for most users when they want to look up something on the Web…Search engine visibility is the most important way of promoting Web sites…"
Jakob Nielsen
PhD and author of
Homepage Usability: 50 Websites Deconstructed
October 2003 |
- For car buying decisions, search engine advertising proved itself a stronger influencer than TV ads, with 26 and 17 percentage usage respectively (Source: Cap Gemini Ernst & Young).
- 37% of online shoppers used Google to search for online retailers. Search was used by 25 percent of consumers searching the Web for holiday purchases (Source:Nielsen/NetRatings).
"Shopping portals and search engines are attracting many consumers who rely on the Web to navigate through product offerings and efficiently research pricing and features."
Abha Bhagat
Senior Analyst, Nielsen / NetRatings |
"The key driver is no longer content, but intent. The business is no longer about selling advertisers the eyeballs you’ve caught with news, images, games, and the like. It’s about selling users at the moment they make their online desires known through their search queries. In plain terms, the engine of Internet media is once again search."
Business 2.0
September 2003 | Want to know more about how these Internet advertising statistics can work you for? Contact us to see if Internet advertising is right for your company. There’s no better time to start generating more revenue from the Internet.
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