Executive Decisions and The Internet The Internet has had a profound influence on executive decisions. According to Jim Spanfeller, CEO of Forbes.com: “Beyond all of the positive attributes of Web advertising, like incredibly trackable ROI, the fact is business decision makers don’t look to TV and newspapers anymore as their top sources of information; they go online.”
- The Internet is the top media source used by “influentials” to research places to visit or things to buy, with 86 and 82 percent usage respectively (Source: RoperASW).
| "The Web is a pervasive presence in the lives of C-level: 38% of C-level respondents said the Web is their single most important source for information on business. The next most important source was daily newspaper by 26% of respondents. Among large company executives, the reliance on the Web is even greater with 51% naming the Web as their most important business information resource, followed by newspapers at 22%. " Tim Nielsen Forbes.com
November 2003 |
- C-level executives’ most important source of business information is the Web – 38 percent; followed by daily newspapers – 26 percent; industry trade publications – 17 percent; magazines – 8 percent; TV – 7 percent and radio – 4 percent (Source: GartnerG2).
Want to know more about how you can use the Internet to influence executive decisions in your industry? Contact us to see if Internet marketing is right for your company. There’s no better time to start generating more revenue from the Internet.
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