Business to Business Marketing B to B marketing is different from other forms of marketing because the target audience is distinct. With B to B Marketing, business professionals ‘target’ executives instead of general consumers. It is usually far more difficult to convince an executive—versus a daily consumer—that your business has something to offer his or her company, but when connections and B to B relationships are established, the results are, in general, highly profitable. Executive Decisions
Believe it or not, the majority of initial B to B marketing information and advertisements that you use to alert and convince executives regarding your company’s products be online. Why? The answer is that when executives make decisions, they are profoundly influenced by the Internet. According to Jim Spanfeller, CEO of Forbes.com: “Beyond all of the positive attributes of Web advertising, like incredibly trackable ROI, the fact is business decision makers don’t look to TV and newspapers anymore as their top sources of information; they go online.” The online habits of C-level executives (see graph below) show that executives initially go to the Internet to find out about new products and services. So What’s Next?
If your business is already generating a high amount of revenue online then you have probably utilized various Internet B to B Marketing services. By including Internet marketing within your company’s overall B to B marketing strategies you can be assured (if you choose a reliable Internet marketing service) that you will receive more consistent reports and more ROI than with any other form of B to B marketing. Where do I Start?
To get your website where executives will see it, you will most likely want to begin with Search Engine Optimization (SEO).1 Search engine statistics show that 88% of all Internet users use search engines (Source: NFO/Research), and that 1 out of 8 dollars spent by consumers is spent online transactions (Source: ACCUTIPS.com). Internet facts and e-commerce statistics also show that there are 7 new people on the Internet every second (Source: ACCUTIPS.com). This means that if your website isn’t ‘search engine friendly’ you will probably lose large amounts of money from executives and traditional customers who are actively looking for what you sell. SEO can get your website ready to compete with the best. Search Engine Optimization
Search Engine Optimization can be divided into two processes: 1) Natural Search Results B to B Marketing and 2) Pay-Per-Click Management Services. Both of these services are designed to move your website to the top ten results of the most popular search engine result lists. Internet companies, such as 10x Marketing,2 provide a B to B marketing assessment designed to find the highest ROI keywords for your business so that you can get started with one or two of the above mentioned processes.
1In addition to SEO, affiliate program management, Web analytics tools, Website development, and content writing services are also valuable Internet B to B marketing solutions that can and should be considered.
210x Marketing provides a B to B Marketing assessment by using tools that have been developed with scientific and mathematical research. Learn more about B to B marketing with 10x Marketing.
|
