History of Internet Advertising The history of Internet Advertising, like most histories, has evolved, expanded, and changed over the years until the definition of Internet Advertising in the 1980-90’s is very distinct from our definition of Internet Advertising today.
The History of Internet Advertising- Where did it begin?
The history of Internet Advertising began in 1989 with the invention of the World Wide Web by Tim Berners-Lee who was working for CERN, a European Particle Physics Laboratory.1 Other Internet savvy individuals, such as Andreesen and Clark continued to refine the public’s ability to access the Internet by inventing NetScape—an Internet browser, which—justifiably—held Internet users in awe.2
Mass Communication Equals Better Marketing
After the introduction of NetScape, the public—for the first time ever--could see the immense potential of the Internet as a source of mass communication. Marketing experts especially, were very aware of the ‘advertisement power’ of the Internet and were anxious to test ‘the online waters’. In October of 1994, the HotWired Website launched ads from AT&T, Sprint, MCI, and Volvo, among others. Roy Schwedelson, during a DMA conference in Toronto also urged direct marketers to get involved with the Internet.3 These initial actions were the cornerstones of the history of Internet Advertising.
Internet Marketing Today
What is the most important change that has occurred between then and now? Where has the history of Internet advertising been and where is it going? The answer is that Internet advertising is no longer a cheap set of banners, ads, and spam material. Today, Internet advertising gives customers the power to find exactly what they want, so that companies don’t have to spend large amounts of money trying to convince every person that their company’s product is the best. However, it a company’s responsibility to make sure that online shoppers can gain simple access to their website. The process of creating a direct avenue between qualified customers and websites is referred to as Search Engine Optimization.
Search Engine Optimization
Search Engine Optimization can be divided into two categories: Natural Search Results and Pay-Per-Click Management  Both of these categories are designed to get your website within the top ten results of the most popular search engines’ search results.
Why the Top Ten Results?
Why the top ten results? Search engine statistics show that 88% of all online consumers use search engines to find the products and services that they need. This means that if your company’s website is not ‘search engine friendly,’ then your company is losing money from potential customers who are already searching for your product. Converting your website to a ‘search engine friendly’ website requires that your website have the characteristics that search engine robots are looking for. These characteristics are in reality controlled by complex algorithms, but many Internet marketing companies—especially companies such as 10x Marketing, which implement services based on scientific studies and Internet statistics have recognized the basic characteristics that search engines are looking for. These characteristics may include specific keyword/text ratios, back links, type of Web design, etc.
A Happy Ending to the History of Internet Advertising
Modern Internet marketing consistently provides a cost-effective service, which provides a greater ROI for your company.
1(Source: Worldata, http://www.worldata.com/wdnet8/articles/the_history_of_Internet_Advertising.htm)
2(Source: Worldata.com)- A History of Internet Advertising
3(Source: Worldata.com)- A History of Internet Advertising
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