Marketing Solutions for Small Business

High quality marketing services are often viewed by small businesses with a critical eye. Most small business professionals assume—and sometimes with valid cause—that professional marketing services can only be afforded by larger companies.

This ‘trend of assumptions’ has made some small business owners question whether or not they can engage in marketing campaigns that are both effective and affordable. The growth and popularity of the Internet as an effective marketing tool now allows small businesses to quickly get online and reach out to their prospects and customers using various techniques, all within a small business budget. As Jim Spanfeller, CEO of Forbes.com, has explained, “Beyond all of the positive attributes of web advertising, like incredibly trackable ROI, the fact is business decision makers don’t look to TV and newspapers anymore as their top sources of information; they go online.”

Curt Porritt, president and CEO of 10x Marketing, states that, “Solutions for small businesses are now readily available, but many small businesses don’t know where to go to get help. They think that professional marketing services are only for the ‘big companies’ when in reality there are plenty of Internet marketing solutions which can generate a solid return on investment for small businesses.”

Applications for Small Business
Small business makes up a large percentage of the U.S. economy’s lifeblood but small businesses are also unstable. In fact, the U.S. Department of Advocacy states that only “two-thirds of new employer firms survive at least two years, and about half survive at least four.” That means that only about 50% of businesses are still open four years after they open their doors.¹

Small business owners want services and solutions which are available for their particular marketing and business growth needs. 10x Marketing provides small business solutions designed to provide the highest amount of ROI for small businesses, without requiring large amounts of revenue.

The 10x small business services include the following:

• Website Development and Management
• Site Visibility
• E-mail Marketing
• E-mail Marketing Newsletters (eBLASTs)
• Pay-For-Performance Advertising (PFP)
• Website Analysis and Automated Reporting
• Point-of-Sale (hardware/software)
• Transaction Processing

The PFP and E-mail Marketing services mentioned above have been the services most readily embraced by small businesses. In fact, “54% of small businesses surveyed, rate e-mail marketing as the top online promotion to drive site visitors and customers to their web sites and storefronts.²” Scott Dimmick, Manager of Small Business Services at 10x Marketing, states that, “E-mail marketing is a proactive form of lead generation and customer retention. It allows businesses to stay in contact with past customers and actively seek new customers without investing undue amounts of revenue or time.”

Dimmick continues, “10x Marketing does not engage in e-mail Spam campaigns or other types of marketing that may potentially damage a small business’s image or brand. “The most effective method of e-mail marketing is called permission marketing. This involves the sending of e-mails at regular intervals (e.g. monthly) to a select list of prospects and customers who want to receive information from your business.”

10x Marketing wants businesses to know that professional marketing services are within the small business spectrum. “The fact of the matter is, Investing in Internet marketing is a great way for small companies to grow their business,” Porritt says. “As the Internet continues to grow, this form of marketing will become vital to all businesses, both large and small.”

To learn more about Internet marketing solutions for small businesses please call 1-866-699-4912.